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Talking about the installation and after-sales problems of intelligent locks
- Categories:News
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- Time of issue:2023-01-10 10:25
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(Summary description)In recent years, the intelligent lock industry has become popular, and the related installation and after-sales service platforms have also increased. The major installation platforms have sprung up like bamboo shoots after a spring rain, and all of them have tried their best to seize one side's own land.
Talking about the installation and after-sales problems of intelligent locks
(Summary description)In recent years, the intelligent lock industry has become popular, and the related installation and after-sales service platforms have also increased. The major installation platforms have sprung up like bamboo shoots after a spring rain, and all of them have tried their best to seize one side's own land.
- Categories:News
- Author:
- Origin:
- Time of issue:2023-01-10 10:25
- Views:
In recent years, the intelligent lock industry has become popular, and the related installation and after-sales service platforms have also increased. The major installation platforms have sprung up like bamboo shoots after a spring rain, and all of them have tried their best to seize one side's own land. But in fact, if many installation platforms only do the installation and after-sales of smart locks in one industry, life will be a little difficult at present.
So, the smart lock industry is booming and the market is also booming. Can the installation and after-sales platform also develop rapidly with the smart lock market? Can the installation and after-sales industry successfully break through by applying Didi's delivery model? Most importantly, does the intelligent lock industry really need an installation and after-sales platform?
Today's intelligent lock industry installation and after-sales platforms, although there are not as many as thousands of intelligent lock brands, there are still 40 or 50. Among so many installation and after-sales platforms, some have their own installation teams, and some have only built a platform like Didi. However, due to too many participants and fierce competition, the first problem facing the current installation and after-sales platform is: does the intelligent lock industry really need such an installation platform? Who will stay in the end?
First of all, at present, most of the large installation platforms are online. However, with the rise of the new retail model, many large brands and well-known brands have achieved the synchronization of offline and online. Local dealers and agents can not only earn offline sales profits, but also most of the online installation and after-sales are done by local dealers and agents. Many brands have directly transferred the costs of installation and after-sales to their own dealers. Even if there are some orders for the installation platform, they are basically the orders that are too busy for our own people.
For the manufacturer, the installation and after-sales service are completed by its own dealer, which can better guarantee the quality of installation and after-sales service on the one hand, and the cost of installation and after-sales service can make the dealer earn, which is also a way to support the dealer. So for the dealer and manufacturer, this is a win-win situation.
Secondly, because the current installation and after-sales platforms want to do business nationwide, the installation masters on their own platforms are all voluntary installation masters from all over the country. It is difficult to achieve comprehensive training, and many have no unified installation and after-sales standards. Therefore, the installation quality of the installation masters can not be guaranteed. For a manufacturer responsible for consumers, it certainly does not want to have problems in the installation and after-sales links. Therefore, how to ensure the quality and professional quality of the installation master is the second problem faced by the installation and after-sales platform.
Thirdly, because big brands have perfect sales and after-sales systems and channels. Therefore, many installation platforms can only accept orders from small brands, or bulk orders, or temporary orders from dealers of a certain brand, so the amount of installation is limited. If there is not enough, how can the installation and after-sales platform profit and survive? Recently, an installation master reported that his installation fee of more than 1000 yuan on a certain platform has been delayed for several months and has not yet been settled. So, how to settle for the installation master who joined the platform if it is not profitable? This is the third problem faced by the installation and after-sales platform.
In addition, whether to focus on retail installation or engineering installation has become the fourth problem faced by the installation and after-sales platform. The problems mentioned above are the problems faced by the retail sector. What are the problems faced by the installation and after-sales platform in the field of engineering installation? First of all, the amount of project installation seems to be large, but the price is very low, so it can only be "small profits and quick sales"; Secondly, the settlement period of project installation is long. Once the capital chain breaks, it is difficult for the platform to develop continuously, unless it has a strong capital pool or other industry support.
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